imgThomas A. Edison
Thomas A. Edison
imgSteve Jobs
Steve Jobs
imgMalcolm Forbes
Malcolm Forbes
imgHenry Ford
Henry Ford
imgHoward Aiken
Howard Aiken

I regularly speak during workshops, conferences and lectures about the impact of the 4th Industrial Revolution on the Agri & Food chains. From greenhouse to cash register, from seed to chop. In addition, I organize large events such as EU FRESH INFO Forum and SMART HORTICULTURE ASIA for already a few years, where I lead the entire event as the chairman. From Program design to chairman of the day. In short, if you are looking for an innovation talk in technology or a day chairman for your event at the connection of AgFood and Technology, please contact us.


Innovation broker Digital Transformation Topsector Horticulture & Raw Materials

As the director of Fresh Informationmanagement Center, I was active for multiple years to help with the digital transformation within companies and education. I also helped to shape the Top Sector innovation program (PPS). 

Horticulture 4.0 but then… 

I co-developed a program for one of the great Dutch cooperatives in sales of hard en soft fruit to put technological innovation on the agenda for both employees and members. Structurally we work on examples in practice (it can, from unconscious to conscious) as well as actively looking for a new generation of employees who can help the company and growers to take the next step.  


From what do we have to what do we need…

For one of Dutch High Tech companies in horticulture technology I compiled and supervised a program to deepen and make concrete a number of possible innovations. With this I brought in a lot of inside-out thinking. 

Horticulture 4.0
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