imgThomas A. Edison
Thomas A. Edison
imgSteve Jobs
Steve Jobs
imgMalcolm Forbes
Malcolm Forbes
imgHenry Ford
Henry Ford
imgHoward Aiken
Howard Aiken

Over Technology{}pull...

Dagelijks zijn er tientallen TECHNOLOGISCHE INNOVATIES die voor Business & Society van een hoge toegevoegde waarde kunnen zijn. Maar vaak duurt het te lang of gebeurt het geheel niet dat innovaties in de markt gevaloriseerd worden.

Anderzijds blijkt dat innovaties vaak tot vernieuwing leiden buiten het domein waar ze voor bedoeld zijn. Cross-over van innovaties tussen sectoren (agro, food, medisch, industrie, handel, ..) biedt perspectief voor zowel bedrijven in de keten als de technologiebedrijven.

Er is duidelijk een mismatch tussen de TECHNOLOGY PUSH en 
MARKET PULL. Echter zonder technologische ontwikkeling geen marktvraag. De uitdaging is in de business actief technologische ontwikkeling en marktbehoeftes te verbinden.

Harrij Schmeitz 
Chief Dream Officer
If you can dream it, you can do it. 


Meer weten?
Wilt u meer te weten komen over Technology{}pull? Neem dan gerust contact met ons op!
<ON> to the next level of Smart Horticulture

<ON> to the next level of Smart Horticulture

#state of #hortitech

Author: Administrator/donderdag 22 oktober 2020/Categories: News

The Smart Horticulture Asia forum (SHA) will be taking place for the fifth time in a row during the Asia Fruit Logistica [ON] trade show. This time, it will not be held in a theatre or on the exhibition floor, but online. Just as in the years before, the programme will examine the significance of new technology for the cultivation of fruit & vegetables and the associated supply chain. 


Harrij Schmeitz, Chairman of SHA: ‘We have been noticing a far-reaching development in horticulture which I would describe as “Unmanned Growing”. One of the consequences of the COVID-19 pandemic is an increasing focus on robotisation. Vertical farming has also been booming in the big cities. A number of technological developments are coming together, which are collectively responsible for some drastic changes in the horticulture industry.’ 

Unmanned Growing is the combination of a number of technological developments leading to a form of horticultural production that requires less and less human labour and interaction. It is a combination of the following technologies:

  • Vertical Farming: the development of vertical farming has helped us gain more and more control over our cultivation environment, in which external influences are reduced to the greatest extent possible. We have also gained much more basic knowledge with regard to individual plant control. Incidentally, ‘controlled environment farming’ is a better term. After all, the basic principle of vertical farming is that it takes place in a fully controlled greenhouse. 
  • Autonomous Growing: based on various developments in ‘controlled environment farming’, steps have been taken towards the realisation of a system in which cultivation is managed autonomously by a computer through the use of sensors, cameras, data and algorithms.
  • Robotics: labour is becoming an issue in more and more high-tech horticultural countries. The availability and housing of migrant workers and rising costs are making the use of robots for both harvesting and crop handling, grading and packaging a necessary step. 


A number of key enabling technologies play an important role in this respect:

  • Sensoring & Vision: there are more and more possibilities these days for the collection of information (data/characteristics/KPIs) in relation to the cultivation environment, the crop and even the ‘well-being’ of individual plants.
  • Data interoperability: standardisation and technology developments such as blockchain make it increasingly easy to store and connect this data. 
  • Artificial Intelligence: the power of our modern-day computers is unprecedented. This means that hundreds of options and models can be calculated in milliseconds in order to make the best decision.

These themes are therefore central to the programme of the fifth edition of Smart Horticulture Asia: ‘Vertical & urban farming’ - 18 November 13:00 + 14:00 SGT, ‘Autonomous growing’ - 19 November 13:00, Robotics 19 - November 14.00h SGT and ‘Interoperable data-driven supply chains’ - 20 November 13:00 SGT. 


Copyright image: Technology{}Pull


Number of views (7124)/Comments (0)

Theme picker