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Thomas A. Edison
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Steve Jobs
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Malcolm Forbes
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Henry Ford
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Howard Aiken

About Technology{}pull...

Every day there are dozens of TECHNOLOGICAL INNOVATIONS that add high value to business & society. But, very often it just takes to long or it is not happening at all that innovations are being exploited. 

On the other hand, it happens a lot that innovations lead to modernization outside the domain for which they were intended. Cross-over of innovations between sectors (agro, food, medical, industry, trade, etc.) offers prospects for both companies in the chain and technology companies.

There clearly is a mismatch between TECHNOLOGY PUSH and 
MARKET PULL. However, there is no market demand without technological innovations. The challenge is to actively connect technological innovation and market needs in the business. 

Harrij Schmeitz 
Chief Dream Officer
If you can dream it, you can do it. 

What can we do for you?


The digital transformation is a huge challenge for a lot of companies. Changing both customer, technology, business model, way of work and more first of all requires people who are aware of these necessary changes. After all, employees who are unconsciously incapable of inciting change is a mission impossible. As a Disruptor I like to participate in your innovation team in order to achieve change. With a fresh view and practical examples, I like to encourage innovation in your company. 

Go-To Market Support

I am often approached by companies from outside the Agri & Food, Agriculture, which have the ambition to market a product or service in agriculture. A market that is organized, operates and communicates in a different way than other markets. I would like to help these companies, from start-ups to well-known companies, to develop and roll out their agriculture in their go-to-market strategy.


Events & Talks

I regularly speak during workshops, conferences and lectures about the impact of the 4th Industrial Revolution on the Agri & Food chains. From greenhouse to cash register, from seed to chop. In addition, I organize large events such as EU FRESH INFO Forum and SMART HORTICULTURE ASIA for already a few years, where I lead the entire event as the chairman. From Program design to chairman of the day. In short, if you are looking for an innovation talk in technology or a day chairman for your event at the connection of AgFood and Technology, please contact us.

Program Management

Making ambitions true. That is the most important drive for a program manager at the connection between technology and Agri & Food. Connecting people, technology and the necessary networks for realization is the challenge. I would like to take this challenge for you.


Fruit Tech Campus groeit door naar volgende fase

Fruit Tech Campus groeit door naar volgende fase

Het is prachtig, inspirerend, als je een bijdrage mag leveren aan een #disruptie van #onderwijs X #innovatie, #innocation, in de Nederlandse #Tuinbouw. Maar aan elke rollercoaster komt een eind. Ook aan deze .... 


It’s amazing, inspiring, if you can contribute to a #disruption on #education X #innovation, #innocation, in the Dutch #Horticulture. But every rollercoaster has an end. This one also …


Meer informatie/More info: >> link pdf (Dutch)


#fruit #technology #data

@fruit tech campus

By @technologypull


zondag 19 november 2023/Author: Administrator/Number of views (1739)/Comments (0)/
Categories: News
Exploring the fruit & tech sector in New Zealand

Exploring the fruit & tech sector in New Zealand

In the last month we have been able to learn more about Aotearoa's Fruit and Vegetable sector by visiting different orchards and the Fieldays. 

The visit started off with a presentation at WayBeyond (AgTech SaaS supplier) and a keynote at United Fresh's birthday seminar. Both presentations revolved around the impact & opportunities of digital transformation on fresh produce. The journey continued with different farm visits, which kicked off with a visit to NZ's only Driscolls farm. Later that day we visited two Apple orchards together with NZ Apples & Pears to discuss the technical developments in the Orchards of NZ, and the opportunity to collaborate on international education. The next day, we continued the study trip by visiting Zespri International in Mount Maunganui. Julie showed us the Kiwi orchard, and their testing operations on measuring data in the orchard. Next up, the Zespri team presented their technological and sustainable development. The day ended with a presentation by us on how we see the need for more social and system innovation, next to the applied technological innovations on the farm. 

A few days later we visited the Fieldays, NZ's biggest event of the year for farmers and growers. At the Fieldays, we attended AgTech New Zealand's Lunch & Learn on Digital adoption. This showed the  current challenges in technology adoption in horticulture and the need for further research in this area. 

The different local crops and adopted technologies were very interesting and showed the development in NZ's market. The visit provided us with some fresh insights, and showed how the other side of the world is tackling the challenges in the sector. 

zondag 11 december 2022/Author: Administrator/Number of views (3804)/Comments (0)/
Categories: News

Theme picker


Fruitlogistica 2019
Ready for the first international talk this year on #opportunities of #artificialintelligence #ai for #fresh #produce. See you in Berlin at #fruitlogistica2019 where I talk on Wednesday at the #futurelab stage by Fruitnet Media International #fruchthandel. 

Harrij Schmeitz neemt afscheid van GroentenFruit Huis 
Per 1 februari a.s. beëndigt Harrij Schmeitz de samenwerking met GroentenFruit Huis, stichting Frug I Com en Fresh Information ManagementCenter. Digitalisering van de groenten- en fruitsector is een belangrijke strategische aangelegenheid voor GroentenFruit Huis en heeft een vaste plaats in het jaarplan 2019. 

continue reading here 

Harrij Schmeitz nimmt Abschied von Frug I Com und hinterlässt viele ,,digitale Spuren" 
Zum 1. Februar scheidet Harrij Schmeitz aus dem niederländischen O+G-Dachverband GroentenFruit Huis und dessen Plattformen Frug I Com und Fresh Information Management Center aus. Über viele Jahre war er quasi das ,,digitale Gesicht" nicht nur innerhalb des Branchenverbandes, sondern überhaupt in der niederländischen Obst- und Gemüsebranche. 

Continue reading here 

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