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Every day there are dozens of TECHNOLOGICAL INNOVATIONS that add high value to business & society. But, very often it just takes to long or it is not happening at all that innovations are being exploited.

On the other hand, it happens a lot that innovations lead to modernization outside the domain for which they were intended. Cross-over of innovations between sectors (agro, food, medical, industry, trade, etc.) offers prospects for both companies in the chain and technology companies.

There clearly is a mismatch between TECHNOLOGY PUSH and
MARKET PULL. However, there is no market demand without technological innovations. The challenge is to actively connect technological innovation and market needs in the business.

Harrij Schmeitz
Chief Dream Officer
If you can dream it, you can do it.

What can we do for you?

Disruptor

The digital transformation is a huge challenge for a lot of companies. Changing both customer, technology, business model, way of work and more first of all requires people who are aware of these necessary changes. After all, employees who are unconsciously incapable of inciting change is a mission impossible. As a Disruptor I like to participate in your innovation team in order to achieve change. With a fresh view and practical examples, I like to encourage innovation in your company.

Go-To Market Support

I am often approached by companies from outside the Agri & Food, Agriculture, which have the ambition to market a product or service in agriculture. A market that is organized, operates and communicates in a different way than other markets. I would like to help these companies, from start-ups to well-known companies, to develop and roll out their agriculture in their go-to-market strategy.

Events & Talks

I regularly speak during workshops, conferences and lectures about the impact of the 4th Industrial Revolution on the Agri & Food chains. From greenhouse to cash register, from seed to chop. In addition, I organize large events such as EU FRESH INFO Forum and SMART HORTICULTURE ASIA for already a few years, where I lead the entire event as the chairman. From Program design to chairman of the day. In short, if you are looking for an innovation talk in technology or a day chairman for your event at the connection of AgFood and Technology, please contact us.

Program Management

Making ambitions true. That is the most important drive for a program manager at the connection between technology and Agri & Food. Connecting people, technology and the necessary networks for realization is the challenge. I would like to take this challenge for you.

News

Administrator / Tuesday, March 5, 2019

/ Categories: News

Three exciting days in Asia...

I look back at an, again, exciting event with tech surprises in #horticulture.

After my own talk about the state of the #hortitech industry on day one,

Darryn Keiller (Autogrow, NZ) showed me an example of how Amazon’s Alexa can help the grower with controlling the greenhouse.
This was something new for many of us. Bruno Libbrecht (Bayer Crop Science, US) showed his vision on how the input industry works on the opportunities
for a durable supply chain. Lastly, August de Vocht (NoFoodWasted, NL) addressed the issue that a lot of the waste is created in the last part of the supply chain, namely the fridge…

On the second day, we were lucky enough to have two leading ladies in #marketing in #fresh #produce in a #digital world. Lisa Cork (Fresh Produce Marketing, NZ) kicked off the day by showing us how badly the industry uses the online world. Then Jacquelien Brussee Postigo ??? (Labbrand, China) added more to this by showing us the opportunities our brands could have as a platform brand. Finally, Julian Sin (GS! Hong Kong, China) showed great opportunities on how labels can improve supply chain visibility.

On the last day of the event, we went into another direction. We had a look at the possibilities for #ai #artificial #intelligence

in the fresh produce. Ronald Hoek (AgroEnergy, NL) took us to the question about whether #autonomous #growing is possible, and yes it can! His growth model on this is food for the brain. Then Mihai Ciobanu (Fresh4Cast, UK) got into depth on #ai in the supply. She told us that there are great opportunities for this, but the question is: do you have your #data and #dataquality in control? We finalized this year’s event with a discussion about whether we should make a change with our thinking from developing tech for crops to crops for tech.

Thanks to all the speakers for challenging talks. Did you miss out on the event? All the presentations are online now at our website: https://smart-horticulture.asia/Conference/PREVIOUS-EDITIONS/EDITION-2019

Harrij Schmeitz

Chairman Smart Horticulture Asia

Ps. Do you want to keep posted on Smart Horticulture? Follow our LinkedIn Group. https://www.linkedin.com/showcase/smart-horticulture-asia/?viewAsMember=true

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NEWS

Fruitlogistica 2019
Ready for the first international talk this year on #opportunities of #artificialintelligence #ai for #fresh #produce. See you in Berlin at #fruitlogistica2019 where I talk on Wednesday at the #futurelab stage by Fruitnet Media International #fruchthandel.

Harrij Schmeitz neemt afscheid van GroentenFruit Huis
Per 1 februari a.s. beëndigt Harrij Schmeitz de samenwerking met GroentenFruit Huis, stichting Frug I Com en Fresh Information ManagementCenter. Digitalisering van de groenten- en fruitsector is een belangrijke strategische aangelegenheid voor GroentenFruit Huis en heeft een vaste plaats in het jaarplan 2019.

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Harrij Schmeitz nimmt Abschied von Frug I Com und hinterlässt viele ,,digitale Spuren"
Zum 1. Februar scheidet Harrij Schmeitz aus dem niederländischen O+G-Dachverband GroentenFruit Huis und dessen Plattformen Frug I Com und Fresh Information Management Center aus. Über viele Jahre war er quasi das ,,digitale Gesicht" nicht nur innerhalb des Branchenverbandes, sondern überhaupt in der niederländischen Obst- und Gemüsebranche.

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